Questions & IDs for Customizing Shortcode

Note: Bi-directional indicates that the response option will be limited to a single morphii, wherein, users navigate the slider to indicate a negative/neutral/positive response with a correlated intensity. These questions are typically duplicated in the library, allowing users to capture a full spectrum of discrete experience types.

Retail

Question ID for Shortcode	Use	Question
MWP001	Retail Experience, Overall Experience	How do you feel about your shopping experience? Express yourself with Morphii®:  Bi-directional
MWP002	Retail Experience, Overall Experience	How do you feel about your shopping experience?
MWP003	Retail Experience, Ease	How do you feel about the ease of making a purchase from our store? Bi-directional
MWP004	Retail Experience, Ease	How do you feel about the ease of making a purchase from our store?
MWP005	Retail Experience, Price	How do you feel about our prices in comparison to other retailers? Bi-directional
MWP006	Retail Experience, Price	How do you feel about our prices in comparison to other retailers?
MWP007	Retail Experience, Value	How do you feel about the value you received considering the price you paid?
MWP008	Retail Experience, Quality	How do you feel about the quality of our products in comparison to other retailers?
MWP009	Retail Experience, Speed	How do you feel about the speed at which you received your order?
MWP010	Retail Experience, Packaging	How do you feel about the packaging used for your product?
MWP011	Retail Experience, Selection	How do you feel about our selection in comparison to other retailers? Bi-directional
MWP012	Retail Experience, Selection	How do you feel about our selection in comparison to other retailers?
MWP013	Retail Experience, Customer Service	How do you feel about the quality of our customer service in comparison to other retailers?
MWP014	Retail Experience, Issue Resolution	How do you feel about our team’s ability to resolve customer’s issues?
MWP015	Retail Experience, Return Policy	How do you feel about our return policy?
MWP016	Retail Experience, Product Info	How do you feel about the product information we provided in our store listing?
MWP017	Retail Experience, Product Images	How do you feel about the product images provided in our store listing?
MWP018	Retail Experience, Demos	How do you feel about the product demos/videos provided in our store listing?
MWP019	Retail Experience, Warranty	How do you feel about the warranty we offer for your purchase?
MWP020	Retail Experience, Incentives	How do you feel about the sales, promotions, and incentives we offer our customers?
MWP021	Retail Experience, Fit	How do you feel about the fit of the apparel you purchased?

Customer Experience

Question ID for Shortcode	Use	Question
MWP100	Customer Experience, Products	How do you feel about our products?
MWP101	Customer Experience, Brand	How do you feel about our brand?
MWP102	Customer Experience, Service	How did your service experience with us make you feel?
MWP103	Customer Experience,  Mission	How do you feel about our mission as a purpose-driven brand?
MWP104	Customer Experience, Advocacy	How would you feel about recommending us to your friends, family, colleagues?
MWP105	Customer Experience, Recent Experience	How do you feel about your most recent experience with us?
MWP106	Customer Experience, Products/Services vs. Competitors	When you think about the products and/or services our brand provides, how do you feel about your alternatives?
MWP107	Customer Experience, Product Selection	When you consider the selection of products we offer, how do you feel?
MWP108	Customer Experience, Pricing	When you consider our pricing compared to other companies, how do you feel?

Content Experience

Question ID for Shortcode	Use	Question
MWP200	Content Experience	How does this content make you feel? Express yourself with Morphii®:
MWP201	Content Experience, Future	How does this message make you feel about the future? Express yourself with Morphii®: Bi-directional
MWP202	Content Experience, Future	How does this message make you feel about the future?
MWP203	Content Experience, Idea	How do you feel about this idea? Bi-directional
MWP204	Content Experience, General	How does this advertisement make you feel?
MWP205	Content Experience, Learning	How do you feel about your grasp of this learning content?

User Experience

Human Experience

Question ID for Shortcode	Audience	Question
MWP400	Human Experience, General	How are you feeling today? Express yourself with Morphii®:
MWP401	Human Experience, National	How do you feel about the direction in which our country is moving?
MWP402	Human Experience, Health & Safety at Work	How do you feel about your safety and your ability to protect your health when you go to work?
MWP403	Human Experience, Health & Safety of Children at School	How do you feel about the health and safety of your child/children when they attend school?
MWP404	Human Experience, Covid-19 Precautions	How do you feel about taking Covid-19 precautions, like masking-up and gettting vaccinated?
MWP405	Human Experience, Financial Health	How do you feel about your financial health?
MWP406	Human Experience, Self-Perception	When you look at yourself in the mirror, how do you feel?
MWP407	Human Experience, Project	How do you feel about taking on this project?
MWP408	Human Experience, Recipe	How do you feel about preparing this recipe?
MWP409	Human Experience, Parenting	When you think about all the challenges parents are facing today, how do you feel about the job you’re doing?
MWP410	Human Experience, Team Performance	How do you feel about your team’s performance this season?

Employee Experience

Question ID for Shortcode	Audience	Question
MWP500	Employee Experience, Working Here	From your perspective, how do people seem to feel about working here?
MWP501	Employee Experience, Growth Opportunities	From your perspective, how do people seem to feel about career development and growth oppotunities at our company?
MWP502	Employee Experience, Emotional Safety	From your perspective, how do your and your coworkers seem to feel about their safety to be themselves at work?
MWP503	Employee Experience, Diversity, Equity & Inclusion	From your perspective, how do people seem to feel about our commitment to diversity, equity and inclusion?
MWP504	Employee Experience, Managment Listens	From your perspective, how do people seem to feel about their manager’s ability to listen to them effectively?
MWP505	Employee Experience, Value	From your perspective, how do people seem to feel about being valued by the company?
MWP506	Employee Experience, Contributions Matter	From your perspective, how do people seem to feel about their ability to make meaningful contributions?
MWP507	Employee Experience, Relationships at Work	From your perspective, how do people seem to feel about the strength of their relationships at work?
MWP508	Employee Experience, Physical Safety	From your perspective, how do people seem to feel about their physical safety while doing their job?
MWP509	Employee Experience, Trust in Management	From your perspective, how do people seem to feel about their ability to trust management?
MWP510	Employee Experience, Pre-Shift	Lately, when you’re getting ready for work, how do you feel?
MWP511	Employee Experience, Applicant Perception	Now that you’ve learned a little bit about us, how do you feel about taking the next step?

Marketing Strategy Experience

Question ID for Shortcode	Audience	Question
MWP600	Marketing Experience, Strategy	How do you feel about your current marketing strategy?
MWP601	Marketing Experience, Lead Generation	How do you feel about your lead generation strategy?
MWP602	Marketing Experience, Sales Strategy	How do you feel about your sales strategy?
MWP603	Marketing Experience, Partners	How do you feel about your current marketing partner(s)?
MWP604	Marketing Experience, Website and Brand Mission	How do you feel about your current website in terms of its ability to communicate and deliver on your brand’s mission?
MWP605	Marketing Experience, Brand Positioning	How do you feel about your brand’s positioning in your market / industry?
MWP606	Marketing Experience, Social Media	In general, how do you feel about using social media as a marketing tool?
MWP607	Marketing Experience, Social Media	How do you feel about your organization’s social media strategy as it pertains to marketing your business?