Questions & IDs for Customizing Shortcode

Note: Bi-directional indicates that the response option will be limited to a single morphii, wherein, users navigate the slider to indicate a negative/neutral/positive response with a correlated intensity. These questions are typically duplicated in the library, allowing users to capture a full spectrum of discrete experience types.

Retail

Question ID for Shortcode

Use

Question
MWP001 Retail Experience, Overall Experience How do you feel about your shopping experience? Express yourself with Morphii®:  Bi-directional 
MWP002 Retail Experience, Overall Experience How do you feel about your shopping experience?
MWP003 Retail Experience, Ease How do you feel about the ease of making a purchase from our store? Bi-directional 
MWP004 Retail Experience, Ease How do you feel about the ease of making a purchase from our store?
MWP005 Retail Experience, Price How do you feel about our prices in comparison to other retailers? Bi-directional 
MWP006 Retail Experience, Price How do you feel about our prices in comparison to other retailers?
MWP007 Retail Experience, Value How do you feel about the value you received considering the price you paid?
MWP008 Retail Experience, Quality How do you feel about the quality of our products in comparison to other retailers?
MWP009 Retail Experience, Speed How do you feel about the speed at which you received your order?
MWP010 Retail Experience, Packaging How do you feel about the packaging used for your product?
MWP011 Retail Experience, Selection How do you feel about our selection in comparison to other retailers? Bi-directional 
MWP012 Retail Experience, Selection How do you feel about our selection in comparison to other retailers?
MWP013 Retail Experience, Customer Service How do you feel about the quality of our customer service in comparison to other retailers?
MWP014 Retail Experience, Issue Resolution How do you feel about our team’s ability to resolve customer’s issues?
MWP015 Retail Experience, Return Policy How do you feel about our return policy?
MWP016 Retail Experience, Product Info How do you feel about the product information we provided in our store listing?
MWP017 Retail Experience, Product Images How do you feel about the product images provided in our store listing?
MWP018 Retail Experience, Demos How do you feel about the product demos/videos provided in our store listing?
MWP019 Retail Experience, Warranty How do you feel about the warranty we offer for your purchase?
MWP020 Retail Experience, Incentives How do you feel about the sales, promotions, and incentives we offer our customers?
MWP021 Retail Experience, Fit

How do you feel about the fit of the apparel you purchased?

Customer Experience

Question ID for Shortcode Use Question

MWP100

Customer Experience, Products How do you feel about our products?

MWP101

Customer Experience, Brand How do you feel about our brand?

MWP102

Customer Experience, Service How did your service experience with us make you feel?
MWP103 Customer Experience,  Mission How do you feel about our mission as a purpose-driven brand?
MWP104 Customer Experience, Advocacy How would you feel about recommending us to your friends, family, colleagues?
MWP105 Customer Experience, Recent Experience How do you feel about your most recent experience with us?
MWP106 Customer Experience, Products/Services vs. Competitors When you think about the products and/or services our brand provides, how do you feel about your alternatives?
MWP107 Customer Experience, Product Selection When you consider the selection of products we offer, how do you feel?
MWP108 Customer Experience, Pricing When you consider our pricing compared to other companies, how do you feel?

Content Experience

Question ID for Shortcode Use Question
MWP200 Content Experience How does this content make you feel? Express yourself with Morphii®:
MWP201 Content Experience, Future How does this message make you feel about the future? Express yourself with Morphii®: Bi-directional
MWP202 Content Experience, Future How does this message make you feel about the future?
MWP203 Content Experience, Idea How do you feel about this idea? Bi-directional
MWP204 Content Experience, General How does this advertisement make you feel?
MWP205 Content Experience, Learning How do you feel about your grasp of this learning content?

User Experience

Question ID for Shortcode Audience Question
MWP300   How do you feel about the Design and User Experience of this website? Express yourself with Morphii®: Bi-directional
MWP301   How do you feel about the Design and User Experience of this website?
MWP302   How do you feel about this new feature? Bi-directional
MWP303   How do you feel about this new feature?
MWP304   When you think about your ability to find what you’re looking for on our site, how do you feel?

Human Experience

Question ID for Shortcode Audience Question
MWP400 Human Experience, General How are you feeling today? Express yourself with Morphii®:
MWP401 Human Experience, National How do you feel about the direction in which our country is moving?
MWP402 Human Experience, Health & Safety at Work How do you feel about your safety and your ability to protect your health when you go to work?
MWP403 Human Experience, Health & Safety of Children at School How do you feel about the health and safety of your child/children when they attend school?
MWP404 Human Experience, Covid-19 Precautions How do you feel about taking Covid-19 precautions, like masking-up and gettting vaccinated?
MWP405 Human Experience, Financial Health How do you feel about your financial health?
MWP406 Human Experience, Self-Perception When you look at yourself in the mirror, how do you feel?
MWP407 Human Experience, Project  How do you feel about taking on this project?
MWP408 Human Experience, Recipe How do you feel about preparing this recipe?
MWP409 Human Experience, Parenting When you think about all the challenges parents are facing today, how do you feel about the job you’re doing?
MWP410 Human Experience, Team Performance How do you feel about your team’s performance this season?

Employee Experience

Question ID for Shortcode Audience Question
MWP500 Employee Experience, Working Here From your perspective, how do people seem to feel about working here?
MWP501 Employee Experience, Growth Opportunities From your perspective, how do people seem to feel about career development and growth oppotunities at our company?
MWP502 Employee Experience, Emotional Safety From your perspective, how do your and your coworkers seem to feel about their safety to be themselves at work?
MWP503 Employee Experience, Diversity, Equity & Inclusion From your perspective, how do people seem to feel about our commitment to diversity, equity and inclusion?
MWP504 Employee Experience, Managment Listens From your perspective, how do people seem to feel about their manager’s ability to listen to them effectively?
MWP505 Employee Experience, Value From your perspective, how do people seem to feel about being valued by the company?
MWP506 Employee Experience, Contributions Matter From your perspective, how do people seem to feel about their ability to make meaningful contributions?
MWP507 Employee Experience, Relationships at Work From your perspective, how do people seem to feel about the strength of their relationships at work?
MWP508 Employee Experience, Physical Safety From your perspective, how do people seem to feel about their physical safety while doing their job?
MWP509 Employee Experience, Trust in Management From your perspective, how do people seem to feel about their ability to trust management?
MWP510 Employee Experience, Pre-Shift  Lately, when you’re getting ready for work, how do you feel?
MWP511 Employee Experience, Applicant Perception Now that you’ve learned a little bit about us, how do you feel about taking the next step?

Marketing Strategy Experience

Question ID for Shortcode Audience Question
MWP600 Marketing Experience, Strategy How do you feel about your current marketing strategy?
MWP601 Marketing Experience, Lead Generation How do you feel about your lead generation strategy?
MWP602 Marketing Experience, Sales Strategy How do you feel about your sales strategy?
MWP603 Marketing Experience, Partners How do you feel about your current marketing partner(s)?
MWP604 Marketing Experience, Website and Brand Mission How do you feel about your current website in terms of its ability to communicate and deliver on your brand’s mission?
MWP605 Marketing Experience, Brand Positioning How do you feel about your brand’s positioning in your market / industry?
MWP606 Marketing Experience, Social Media In general, how do you feel about using social media as a marketing tool?
MWP607 Marketing Experience, Social Media How do you feel about your organization’s social media strategy as it pertains to marketing your business?