Note: Bi-directional indicates that the response option will be limited to a single morphii, wherein, users navigate the slider to indicate a negative/neutral/positive response with a correlated intensity. These questions are typically duplicated in the library, allowing users to capture a full spectrum of discrete experience types.
Retail
Question ID for Shortcode
Use
Question
MWP001
Retail Experience, Overall Experience
How do you feel about your shopping experience? Express yourself with Morphii®: Bi-directional
MWP002
Retail Experience, Overall Experience
How do you feel about your shopping experience?
MWP003
Retail Experience, Ease
How do you feel about the ease of making a purchase from our store? Bi-directional
MWP004
Retail Experience, Ease
How do you feel about the ease of making a purchase from our store?
MWP005
Retail Experience, Price
How do you feel about our prices in comparison to other retailers? Bi-directional
MWP006
Retail Experience, Price
How do you feel about our prices in comparison to other retailers?
MWP007
Retail Experience, Value
How do you feel about the value you received considering the price you paid?
MWP008
Retail Experience, Quality
How do you feel about the quality of our products in comparison to other retailers?
MWP009
Retail Experience, Speed
How do you feel about the speed at which you received your order?
MWP010
Retail Experience, Packaging
How do you feel about the packaging used for your product?
MWP011
Retail Experience, Selection
How do you feel about our selection in comparison to other retailers? Bi-directional
MWP012
Retail Experience, Selection
How do you feel about our selection in comparison to other retailers?
MWP013
Retail Experience, Customer Service
How do you feel about the quality of our customer service in comparison to other retailers?
MWP014
Retail Experience, Issue Resolution
How do you feel about our team’s ability to resolve customer’s issues?
MWP015
Retail Experience, Return Policy
How do you feel about our return policy?
MWP016
Retail Experience, Product Info
How do you feel about the product information we provided in our store listing?
MWP017
Retail Experience, Product Images
How do you feel about the product images provided in our store listing?
MWP018
Retail Experience, Demos
How do you feel about the product demos/videos provided in our store listing?
MWP019
Retail Experience, Warranty
How do you feel about the warranty we offer for your purchase?
MWP020
Retail Experience, Incentives
How do you feel about the sales, promotions, and incentives we offer our customers?
MWP021
Retail Experience, Fit
How do you feel about the fit of the apparel you purchased?
Customer Experience
Question ID for Shortcode
Use
Question
MWP100
Customer Experience, Products
How do you feel about our products?
MWP101
Customer Experience, Brand
How do you feel about our brand?
MWP102
Customer Experience, Service
How did your service experience with us make you feel?
MWP103
Customer Experience, Mission
How do you feel about our mission as a purpose-driven brand?
MWP104
Customer Experience, Advocacy
How would you feel about recommending us to your friends, family, colleagues?
MWP105
Customer Experience, Recent Experience
How do you feel about your most recent experience with us?
MWP106
Customer Experience, Products/Services vs. Competitors
When you think about the products and/or services our brand provides, how do you feel about your alternatives?
MWP107
Customer Experience, Product Selection
When you consider the selection of products we offer, how do you feel?
MWP108
Customer Experience, Pricing
When you consider our pricing compared to other companies, how do you feel?
Content Experience
Question ID for Shortcode
Use
Question
MWP200
Content Experience
How does this content make you feel? Express yourself with Morphii®:
MWP201
Content Experience, Future
How does this message make you feel about the future? Express yourself with Morphii®: Bi-directional
MWP202
Content Experience, Future
How does this message make you feel about the future?
MWP203
Content Experience, Idea
How do you feel about this idea? Bi-directional
MWP204
Content Experience, General
How does this advertisement make you feel?
MWP205
Content Experience, Learning
How do you feel about your grasp of this learning content?
User Experience
Question ID for Shortcode
Audience
Question
MWP300
How do you feel about the Design and User Experience of this website? Express yourself with Morphii®: Bi-directional
MWP301
How do you feel about the Design and User Experience of this website?
MWP302
How do you feel about this new feature? Bi-directional
MWP303
How do you feel about this new feature?
MWP304
When you think about your ability to find what you’re looking for on our site, how do you feel?
Human Experience
Question ID for Shortcode
Audience
Question
MWP400
Human Experience, General
How are you feeling today? Express yourself with Morphii®:
MWP401
Human Experience, National
How do you feel about the direction in which our country is moving?
MWP402
Human Experience, Health & Safety at Work
How do you feel about your safety and your ability to protect your health when you go to work?
MWP403
Human Experience, Health & Safety of Children at School
How do you feel about the health and safety of your child/children when they attend school?
MWP404
Human Experience, Covid-19 Precautions
How do you feel about taking Covid-19 precautions, like masking-up and gettting vaccinated?
MWP405
Human Experience, Financial Health
How do you feel about your financial health?
MWP406
Human Experience, Self-Perception
When you look at yourself in the mirror, how do you feel?
MWP407
Human Experience, Project
How do you feel about taking on this project?
MWP408
Human Experience, Recipe
How do you feel about preparing this recipe?
MWP409
Human Experience, Parenting
When you think about all the challenges parents are facing today, how do you feel about the job you’re doing?
MWP410
Human Experience, Team Performance
How do you feel about your team’s performance this season?
Employee Experience
Question ID for Shortcode
Audience
Question
MWP500
Employee Experience, Working Here
From your perspective, how do people seem to feel about working here?
MWP501
Employee Experience, Growth Opportunities
From your perspective, how do people seem to feel about career development and growth oppotunities at our company?
MWP502
Employee Experience, Emotional Safety
From your perspective, how do your and your coworkers seem to feel about their safety to be themselves at work?